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Decorative cushions and pillows
Soft Large Bath Mat
Handmade Modern Rugs
Unique Wall Art
Step into a realm of serenity and style with our HEAD IN THE CLOUDS collection. Imagine the sensation of walking on soft clouds or resting under a canopy of trees, surrounded by nature’s calm. Our collection brings these moments of tranquility into your home, offering a sensory experience that combines comfort, elegance, and sustainability. Crafted from upcycled textile fibers and produced on handlooms using a mix of fibers from textile industry waste, our collection reflects a deep commitment to eco-friendly practices. We transform potential waste into luxurious rugs, bathroom mats, cushions, and wall decor that enhance your space while caring for the planet. From large rugs perfect for the living room to bath mats for the bathroom that offer a soft landing after a relaxing bath, each item is designed to evoke comfort and luxury. Whether you’re adding a touch of elegance to your living room or kitchen with our kitchen rugs and living room rugs, our products bring the beauty of a peaceful retreat right into your home. Our washable rugs are designed for real life, combining easy maintenance with lasting quality. Transform your home with the HEAD IN THE CLOUDS collection, where every item tells a story of nature-inspired comfort and responsible craftsmanship. Elevate your space with our collection’s soft throw pillows, plush carpets, and stylish wall decor, turning every corner into a cozy retreat. Experience the perfect blend of style, comfort, and sustainability today.
The frost on my window in Antarctica revealed nature’s power and purity, sparking an inner peace that became the foundation of SOWL.
Our luxurious cotton, linen, and wool textiles, paired with thoughtfully designed home objects, are created to bring that purity into your home and life.
Join SOWL. Discover serenity. Unleash your inner power.
Natali Soli, Founder
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