Free delivery on all orders over 80 eur!
Extra 10% OFF on all towels over 160 EUR! SHOP HERE
Mon-Fri, 10AM-8PM CET
Follow us
Decorative cushions and pillows
Soft Large Bath Mat
Handmade Modern Rugs
Unique Wall Art
Step into a realm of serenity and style with our HEAD IN THE CLOUDS collection. Imagine the sensation of walking on soft clouds or resting under a canopy of trees, surrounded by nature’s calm. Our collection brings these moments of tranquility into your home, offering a sensory experience that combines comfort, elegance, and sustainability. Crafted from upcycled textile fibers and produced on handlooms using a mix of fibers from textile industry waste, our collection reflects a deep commitment to eco-friendly practices. We transform potential waste into luxurious rugs, bathroom mats, cushions, and wall decor that enhance your space while caring for the planet. From large rugs perfect for the living room to bath mats for the bathroom that offer a soft landing after a relaxing bath, each item is designed to evoke comfort and luxury. Whether you’re adding a touch of elegance to your living room or kitchen with our kitchen rugs and living room rugs, our products bring the beauty of a peaceful retreat right into your home. Our washable rugs are designed for real life, combining easy maintenance with lasting quality. Transform your home with the HEAD IN THE CLOUDS collection, where every item tells a story of nature-inspired comfort and responsible craftsmanship. Elevate your space with our collection’s soft throw pillows, plush carpets, and stylish wall decor, turning every corner into a cozy retreat. Experience the perfect blend of style, comfort, and sustainability today.
Inspired by the frost patterns on my window during a cruise in Antarctica, and deeply enamoured with the strength and purity of nature that evokes our inner power and serenity, I decided to start a soulful brand of premium organic home decor and textiles. This brand aims to bring the essence of nature into the heart of our homes and our everyday routines.
Thus, the frost patterns are reflected in the design of Harmony, our first flagship towel, and the love for nature is embodied in the SOWL brand.
We offer the finest quality cotton, linen, and wool textiles, which are already in stock, and carefully designed and crafted interior objects, which are coming soon — all created to convey the best of nature in our living spaces.
Join SOWL on this journey of discovering our serenity and inner power!
POWER OF NATURE IN THE HEART OF YOUR HOME. THE POWER OF YOU.
Natali Soli, Founder